What we run
Twelve disciplines, one accountable team.
Most brands stitch together an ads freelancer, an SEO vendor and a content person who never speak to each other. Boostlane runs the whole lane, so the keyword you bid on, the page it lands on and the follow-up email are all built off the same intent data.
Paid search
Google Ads management
Search, Performance Max, Demand Gen, YouTube and Shopping — structured by intent tier, not by product list. We build the negative-keyword discipline and bid strategy that stops Google spending your money on curiosity clicks.
- Search
- PMax
- Shopping
- YouTube
- Demand Gen
Paid social
Meta Ads (Facebook + Instagram)
Advantage+ campaigns fed with clean signal, a proper prospecting-to-retargeting ratio, and creative tested in structured batches so you learn which hook works — not just which ad set got lucky.
- Advantage+
- CAPI
- Retargeting
- Catalogue ads
- Lead ads
Paid social
LinkedIn & B2B paid
For deals with a six-figure value and a six-person buying committee. Job-title and account-list targeting, document ads, lead-gen forms, and thought-leader ads run from your founders' profiles.
- Sales Navigator
- ABM lists
- Document ads
- Thought leader ads
Organic
SEO that maps to revenue
Technical fixes first, then a topic map built around commercial intent — not traffic for its own sake. Includes internal linking architecture, content briefs, and digital PR for links that actually move rankings.
- Technical audit
- Topic clusters
- Digital PR
- Core Web Vitals
AI search
AEO — Answer Engine Optimization
Getting cited inside AI Overviews and featured snippets, where the click never happens but the recommendation does. Entity clean-up, schema markup, question-shaped content and answer formatting that machines can lift cleanly.
- Schema
- Entity SEO
- Snippet capture
- Zero-click strategy
AI search
GEO — Generative Engine Optimization
When a buyer asks ChatGPT, Perplexity or Gemini "who's the best supplier for X in India", your brand should be in that answer. We build the citation surface — mentions, reviews, structured data and third-party corroboration — that LLMs pull from.
- Citation building
- LLM visibility tracking
- Prompt-share audits
Outreach
LinkedIn outreach
ICP list building, connection sequences written like a human wrote them, and founder-led content that warms the list before a single message goes out. Booked meetings land in your calendar, not in a report.
- ICP research
- Sequences
- Founder content
- Meeting booking
Outreach
Cold email infrastructure
Secondary sending domains, SPF/DKIM/DMARC, mailbox warm-up and volume throttling — so your main domain never gets burned. Verified lists, spintax-free personalisation, and reply handling.
- Domain setup
- Deliverability
- List verification
- Reply routing
Conversion
Landing pages & CRO
Campaign-specific pages built for load speed and a single action. Then A/B tests on the things that actually move rate: offer framing, form length, proof placement, and mobile thumb-path.
- Page builds
- A/B testing
- Heatmaps
- Form optimisation
Creative
Creative studio
Static concepts, UGC-style vertical video, motion cutdowns and ad copy variants — produced on a fixed monthly cadence, because in 2026 creative volume is the targeting lever the algorithms actually respond to.
- Static
- UGC video
- Motion
- Hook testing
Lifecycle
CRM & marketing automation
Leads decay in hours, not days. We wire ads to your CRM, build speed-to-lead automations, WhatsApp and email nurture flows, and win-back sequences for the pipeline you've already paid to acquire.
- WhatsApp API
- Email flows
- Lead scoring
- Win-back
Measurement
Analytics & attribution
Server-side tagging, offline conversion imports, and a Looker Studio dashboard that shows cost per qualified lead and cost per sale — not impressions. If we can't measure it, we don't get to claim it.
- GA4
- Server-side GTM
- Offline imports
- Incrementality tests